ROJO

The society of information, advertising and consumption of images in everyday life transmutes the values ??of identity and forces a visual economy that extracts those most influential signifiers under social reality meanings. The portrait as a faithful identity reflection is a latent composition of an emotional and social state but it is also the projective format of identity that has proliferated the most throughout the history of art. The technological revolution gave an exponential boost and today is definitely the most active, prolific and universalized. I am constructing with fragments of cloth and paper an another image shifted in time. The invaded space is fragmentary and reconstitutes a need not only visual but also of connection with the reality of the present continuous in which we live. A sense of constant imbalance of reference search on which to host a halo of light that revives an aesthetics of the assembly with contemporaneous iconographies that are coupled on the compositional structure of the traditional portrait. In my collage exercises, i am composing and transforming the visual plane from a variety of interpretations incorporating iconographic references of the everyday in the aesthetic space itself. It is a mental process that requires mastery of forms and a high degree of imagination in the coupling of content.